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Our internal design team got all ‘wicked’ and evil when working upon this fun and creative campaign and really pushed their dark imaginations to the limits.

Inspired by Ray Bradbury’s famous novel ‘Something wicked, this way comes’, our internal design team got all spooky, yet sexy when trying to give Redd’s Wicked Ale a fresh and exciting new look & feel.

Not to say that Redd’s Wicked Ale needed any refreshing, as Redd’s Brewing Company has always delivered fantastic advertisement campaigns for all their products.

The end result was something mysterious that we found could be adapted really easily across many different marketing collaterals that could be utilized throughout bars and other hospitality outlets.

Creative Director: Peter Sinclair – Company: Redd’s Brewing Company – Client: Internal Self-Motivated Project