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Sky commissioned a 60″ animated promo loop that could be played over digital screens during an interactive digital expo sponsored by D&AD. Peter Sinclair creatively directed the piece, expressing a journey into the brand that was Sky.

Going into the Sky brand itself, the 60 second perfect loop, called to action anyone who wanted to take part in a D&AD interactive competition. The sound design for the piece was done by Sid Wells over at ‘The Sound Agency’ and was designed to be non-intrusive, as the 60″ loop was meant to be played in the background, as industry players networked and discussed future digital technologies.

Live events, broadcast, web, IpTV content creation, as well as Dedicated Advertising Locations, Yumboxdesign can create whatever requirements you need for your next creative project. Get in touch at, tell us what you need, and we’ll be more than happy to give you a quote, as well as point you in the right direction.

Creative Director – Peter Sinclair
Special Effect Animator – Dave Freason
Sound Design – Sid wells at ‘The Sound Agency’
Client– Sky- interactive/D&AD


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