SKY INTERACTIVE / D&AD – ANIMATED PROMO FOR INTERACTIVE EVENTS EXPO

Sky commissioned a 60-second animated promotional loop to run across digital screens at an interactive technology expo sponsored by D&AD. Peter Sinclair creatively directed the piece, taking viewers on a visual journey through the distinctive world of the Sky Interactive brand.

Designed as a seamless 60-second loop, the animation also acted as a call to action, encouraging visitors to take part in a D&AD interactive competition. Sound design was created by Sid Wells at The Sound Agency and deliberately kept subtle and atmospheric, allowing the piece to work comfortably in the background while industry professionals networked and discussed emerging digital technologies.

From live events and broadcast to web, IPTV and dedicated digital advertising environments, Yumboxdesign creates visual content designed to engage audiences wherever it appears. If you have a creative project in mind, get in touch and tell us what you need. We’ll be happy to discuss the possibilities and help point the project in the right direction.

Creative Director: Peter Sinclair
Special Effects Animator: Dave Freason
Sound Design: Sid Wells, The Sound Agency
Client: Sky Interactive / D&AD