SKY VEGAS – ‘WANTED DEAD OR ALIVE’ ON-AIR PROMO

Shot on high-speed film, this 40-second on-air promo was creatively directed by Peter Sinclair as a contemporary homage to the classic spaghetti westerns of Sergio Leone.

The concept imagined what those iconic westerns might have looked like if today’s visual-effects technology had existed at the time. Traditional cinematic styling was combined with more contemporary, Matrix-inspired effects to create a distinctive promotional piece for Sky Vegas’s interactive game Wanted Dead or Alive.

Phil Novak, one of the UK’s leading Clint Eastwood impersonators, was cast as the central character. Additional on-air versions of the promo were also produced to highlight and introduce different gameplay sequences throughout the wider broadcast campaign.

The result was a playful, cinematic production that blended classic western iconography with modern visual effects and interactive entertainment.

Creative & Shoot Director: Peter Sinclair
Special Effects: London Post Soho
Music / Sound Effects: Kick Productions
Client: BSkyB – Sky Vegas TV Channel