THANE TV – DIGITAL EASTER & SUMMER CAMPAIGNS
Yumboxdesign was invited to take part in a competitive creative pitch for Thane TV’s digital marketing campaign, alongside a number of established agencies already familiar with the brand. We were delighted to win the pitch, with our concepts selected as the strongest fit for Thane TV’s immediate campaign needs as well as the wider development of its visual communications.
For the Easter campaign, the concept transformed elements of Thane TV’s existing sub-brand shapes into a playful cast of character-based graphics. Inspired by the personality and simplicity of Mr. Men and Little Miss, the characters were designed to communicate seasonal offers and promotions in a friendly, memorable and highly adaptable way.
The resulting campaign gave Thane TV a distinctive visual system that could be extended across Easter, summer and other seasonal marketing activity, helping the brand communicate its offers with greater personality and consistency.
Creative Director: Peter Sinclair
Art Director / Senior Graphic Designer: Silvia Juarez
Client: Thane TV
THANE X5 – BROCHURE DESIGN
Thane Direct wanted a sharp, contemporary brochure design to accompany its X5 product range and packaging across international markets. The brief called for something clear, distinctive and easy to understand while remaining consistent with the wider product identity.
Our design team developed a clean graphic approach using the recognizable shapes associated with Thane’s X5 H2O accessories. These elements were simplified and given a subtle dimensional treatment across the front and back covers, creating a brochure that felt modern, practical and visually connected to the product itself.
The result was a simple, confident piece of marketing collateral designed to communicate clearly while maintaining the personality of the Thane brand.
Creative Director: Peter Sinclair
Print Designer: Silvia Juarez
Client: Thane Direct