L’ORÉAL PARIS – IMMERSE YOURSELF CAMPAIGN

Immerse Yourself is a self-initiated reworking of an earlier L’Oréal beauty campaign, created to demonstrate Yumboxdesign’s evolving creative process and the integration of the latest AI tools with traditional Adobe Creative Suite techniques.

The creative direction builds on the original themes of immersion, texture and transformation, using glitter, light and movement to create a more expressive and contemporary visual language.

AI was used to explore models, styling, lighting, composition and texture, while Photoshop and other Adobe tools were used for compositing, retouching, product integration, typography, color refinement and final campaign finishing.

The result is a refreshed red and silver campaign that retains the core idea of the original concept while demonstrating how new technology can extend the creative process without replacing established design craft, judgment and control.

Creative Director: Peter Sinclair
AI-Assisted Visual Development: Yumboxdesign