BMW ISETTA EV – CINEMATIC ICONS CAMPAIGN

BMW Isetta EV – Cinematic Icons is a self-initiated reworking of an earlier BMW Isetta campaign concept, created to explore how the iconic microcar could be reimagined as a contemporary electric vehicle through a more cinematic visual language.

The creative direction draws inspiration from the distinctive worlds of films such as Tron: Legacy and Kill Bill, using contrasting color palettes, character styling, lighting and graphic treatments to give each execution its own personality while retaining a consistent campaign identity.

AI was used to develop the vehicle, models, styling, environments, lighting and composition, while Photoshop and other Adobe tools were used for compositing, retouching, typography, color refinement and final campaign finishing.

The result is a contemporary reinterpretation of an automotive icon that combines cinematic art direction with electric mobility, while demonstrating how AI can extend the traditional creative development process.

Creative Director: Peter Sinclair
AI-Assisted Visual Development: Yumboxdesign