THANE TV – BROADCAST IDENTS & ORIGAMI MOTION GRAPHICS

Thane TV commissioned Yumboxdesign to develop the on-screen expression of its new brand identity, translating the refreshed logo and visual language into a complete suite of broadcast graphics.

The project included a series of television idents, along with the wider graphic system needed across the channel. This covered animated information and call-to-action screens, channel bugs, straps, banners and other on-screen elements, ensuring the new identity could be applied consistently throughout the network.

The visual approach reflected Thane TV’s clean, contemporary color palette, with an emphasis on simplicity, clarity and strong graphic structure. An origami-inspired animation concept was developed around the component shapes of the new Thane TV logo, allowing individual elements to fold, assemble and gradually resolve into the complete brand mark.

The result was a cohesive broadcast package that brought the new identity to life through motion while retaining the clean, smart character of the wider brand.

Creative Director: Peter Sinclair
Animation / After Effects: George Cheng
Music / Sound Effects: Kick Production