Sky commissioned a 60″ animated promo loop that could be played over digital screens during an interactive digital expo sponsored by D&AD. Peter Sinclair creatively directed the piece, expressing a journey into the brand that was Sky.

Going into the Sky brand itself, the 60 second perfect loop, called to action anyone who wanted to take part in a D&AD interactive competition. The sound design for the piece was done by Sid Wells over at ‘The Sound Agency’ and was designed to be non-intrusive, as the 60″ loop was meant to be played in the background, as industry players networked and discussed future digital technologies.

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Creative Director – Peter Sinclair
Special Effect Animator – Dave Freason
Sound Design – Sid wells at ‘The Sound Agency’
Client– Sky- interactive/D&AD