We wanted something a little edgy when it came to our in-house creative team requiring to mock-up a new concept for the cosmetic brand ‘Lipsy’ – London.

From time to time, we set ourselves creative projects internally, in order to see how we can push, revamp and improve already existing established brands without that particular client having any specific input themself. This, we find helps us push our creativity to new heights without having to wait for a particular project or product to come along.

We chose the product ‘Glam’ and looked at Lipsy’s previous marketing campaigns for that product. The design team was then given complete freedom to pump up the creativity for the new campaign. The end result was this dark, edgy and visual treat that helped make that existing product somewhat more glamourous.

Creative Director: Peter Sinclair -Company: Lipsy – London -Client: Internal Project