LIPSY LONDON – ADVERTISING & PACKAGING CONCEPT

We wanted to explore something a little darker and more unconventional with this self-initiated concept for Lipsy London’s Glam fragrance.

From time to time, we set ourselves internal creative challenges to explore how an established brand or product might be refreshed, re-imagined or taken in a completely new direction. Working without the constraints of a client brief gives us the freedom to experiment, push ideas further and continually develop our creative thinking.

For this project, we chose Glam and began by looking at Lipsy’s existing visual language and previous marketing for the product. From there, the design team was given complete creative freedom to develop a new campaign and packaging direction.

The result was a dark, edgy and highly visual interpretation designed to give the existing product a more dramatic and glamorous personality.

Creative Director: Peter Sinclair
Brand: Lipsy London
Project: Self-initiated concept campaign