Commissioned by BSkyB, Peter Sinclair directed this classy on-air promo on behalf of Sky-Interactive, who had recently relaunched their new interactive roulette game in order to accompany the well-known Sky Vegas TV channel at that time.
Using Ashley Mulheron as the main performer, one of the TV channels star presenters, Peter Sinclair filmed the scenes in Soho’s classy ‘Café de Paris’. Ashley certainly played the room, as she turned heads and made female customers green with envy. The tag line, “Are you a player” invited the viewers to come on in and have a go at creating an impact also, by winning it big at the Sky Vegas wheel.
Creative/Director – Peter Sinclair
Post Production– Rushes
Client – BSkyB – Sky-Interactive