SKY VEGAS ROULETTE – ON-AIR PROMO

Commissioned by BSkyB, Peter Sinclair directed this stylish on-air promotional campaign for Sky Interactive, created to support the launch of its new interactive roulette game as part of the Sky Vegas television offering.

Featuring presenter Ashley Mulheron, the promo was filmed at London’s iconic Café de Paris. The glamorous setting provided the perfect backdrop for a campaign designed to capture the excitement, confidence and theatricality of the casino experience.

Built around the line “Are you a player?”, the film invited viewers to join in and experience Sky Vegas Roulette for themselves, combining entertainment, glamour and interactive television in a bold broadcast promotion.

Creative Director / Director: Peter Sinclair
Post Production: Rushes
Client: BSkyB – Sky Interactive